WOMEN'S NEW BALANCE
Boston-based New Balance has been a go-to sneaker brand for decades, first stepping onto the scene in 1960 as an arch support company. The iconic ‘N’ logo debuted in the ‘70s, becoming a symbol of quality craftsmanship and understated style. Once known as the sneaker of choice for runners and dads, New Balance has seamlessly crossed into streetwear, thanks to its game-changing collaborations and innovative silhouettes. From the retro 327 to the legendary 990 series, New Balance blends performance tech - like ENCAP foam and ABZORB midsoles - with effortless cool, proving that function and fashion can walk hand in hand.
