GRAMICCI
Born in the rock faces of Yosemite and embraced by the streets of Tokyo, Gramicci has been redefining movement since the early ‘80s. Founded by climber Mike Graham in a Ventura garage, the brand’s innovative gusseted designs and rugged G-Pants quickly transcended climbing, finding a home in skate, surf, and hip-hop cultures. Named to give its technical gear an Italian twist, Gramicci blends performance with everyday style, staying true to its roots while evolving into a global streetwear staple.