ASICS
ASICS was founded in 1949 in Kobe, Japan, built around a simple idea that’s stuck ever since: Anima Sana In Corpore Sano — a sound mind in a sound body.
From day one, ASICS focused on performance and wellbeing, creating footwear designed to support movement rather than shout for attention.
That commitment to function has shaped everything that followed. Over decades of research and refinement, ASICS became known for its technical running silhouettes and GEL cushioning systems — shoes made to go the distance. Styles like the GEL-KAYANO, GEL-NIMBUS, and GT-2160 are recognised for their comfort, support, and reliability, earning trust through use rather than hype.
Beyond running, those same qualities have found a place in everyday wear. Designers, creatives, and style-led subcultures have gravitated toward ASICS for its restraint and credibility. It’s technical without feeling clinical, functional without being rigid — footwear that fits naturally into modern wardrobes while staying true to its performance roots. Quietly influential, consistently dependable, and built to last.
