NEW PUMA
Fueled by speed and innovation, Puma has been redefining performance footwear since its inception in 1948. Founded by Rudolf Dassler, the brand quickly became a force in sportswear, with its iconic leaping cat logo symbolising agility and power. The introduction of the Formstrip in 1958 cemented PUMA’s status as a global icon, adorning both footwear and apparel. From track to street, Puma continues to push boundaries, merging athletic heritage with contemporary design through high-profile collaborations and cutting-edge technology.
