NEW ASICS
Founded in 1949 by Kihachiro Onitsuka, ASICS was built on the philosophy of ‘a sound mind in a sound body’. Originally crafting sneakers for athletes, the brand’s innovation in performance tech soon caught the attention of streetwear circles. With game-changing GEL cushioning and iconic silhouettes, ASICS bridges the gap between sport and style - worn by runners, tastemakers, and sneakerheads alike.
